Categories of information
- Identifiers and online identifiers, including cookie IDs, client IDs, browser IDs, and campaign identifiers.
- Internet or network activity, including pages viewed, source URLs, time on page, and form interactions.
- Device and browser information, including browser type, operating system, and screen characteristics.
- Approximate location inferred from IP address or similar request metadata.
- Advertising and campaign data used to measure campaigns, build audiences, and understand conversions.